gamesGRABR sourcing funding at CrowdCube

By | November 11, 2013


What pinterest did for wider audience, gamesGRABR is doing for people who love games. It’s THE social network for gamers. The idea is based on curating games collections, discovering, engaging, playing, sharing them with other gamers, and following the trends of the favorite games and players – across all game platforms.

gamesGRABR recently launched an equity crowdfunding campaign that aims to raise £150,000 in return of 7% equity. Things are looking good: so far they have raised £116,000 with 46 days to go. What makes the set up even more interesting is that after they reach the £150,000 an additional £200,000 will be added from their existing investors. The company raised £250,000 seed funding round earlier this year and have successfully developed and launched the website. If you are new to how crowdfunding works I wrote an article about it earlier.

In the past months have been working closely with gamesGRABR to support their online marketing and analytics. I am excited about the concept, and it has proven to raise attraction: 35% of the visitors are returning. They are making the desired actions on the website; playing, downloading and buying games.

The team is very knowledgeable and professional and I think the future for the project is looking very bright. The CEO Tony Pearce has raised over £15m in VC funding in the past, starting 3 companies with 2 successful exits. He co-founded Player X, Europe’s largest mobile games distribution company in Europe that was acquired by Spanish mobile content company Zed in April 2009.

Have a look at the introductory video to gamesGRABR:

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