The year 2013 witnessed a number of course changes in online marketing. Along Search with Google algorithm updates, the changing social media features and the number of new channels growing rapidly, multiple screen becoming the trend word, the online marketing stage is set to keep changing faster and faster. As a marketer it’s a confusing field to be working in, but at the same time it offers vast number of opportunities.
Here’s a brief recap of 2013 and some takeout for 2014.
In 2013 Google launched some major algorithm updates such as the Panda, Penguin 2.0 and Hummingbird. Panda focused on penalizing weak content sites, such as “content farms” and “scraper sites”, and lifted up those with regular original content. Penguin 2.0 as it’s predecessors was aiming to hit hard on web spam and highlighted even further website authority. With a new letter started algorithm – Hummingbird – Google is now able to recognize full-question searches instead of just parsing specific keywords, and are able to appropriately rank answers to these long-tail question searches. If that wasn’t enough Google announced September that all keyword data would encrypted, not only logged in user data. Although there are still ways to gauge keyword data, it’s not as easy as it used to be.›› continue reading