Category Archives: Social Media

Online Marketing Recap of 2013 and Takeout for 2014

Marketing-Term-CloudThe year 2013 witnessed a number of course changes in online marketing. Along Search with Google algorithm updates, the changing social media features and the number of new channels growing rapidly, multiple screen becoming the trend word, the online marketing stage is set to keep changing faster and faster. As a marketer it’s a confusing field to be working in, but at the same time it offers vast number of opportunities.

Here’s a brief recap of 2013 and some takeout for 2014.

Google Search

In 2013 Google launched some major algorithm updates such as the Panda, Penguin 2.0 and Hummingbird. Panda focused on penalizing weak content sites, such as “content farms” and “scraper sites”, and lifted up those with regular original content. Penguin 2.0 as it’s predecessors was aiming to hit hard on web spam and highlighted even further website authority. With a new letter started algorithm – Hummingbird – Google is now able to recognize full-question searches instead of just parsing specific keywords, and are able to appropriately rank answers to these long-tail question searches. If that wasn’t enough Google announced September that all keyword data would encrypted, not only logged in user data. Although there are still ways to gauge keyword data, it’s not as easy as it used to be.

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How to use Facebook to promote your website?


Facebook pages seem to be like an opinion these days – every website / company has one. However, it’s surprising how few can actually make it work for them, in terms of converting the likes to traffic, or creating an engaging page where people comment, discuss and share information. It’s easier said than done.

The purpose of this post is to look into couple points that I have noticed working well for Facebook pages I have been involved with in the past. There are tons of articles in the web about this topic, but it seems like everyone of them are saying the same thing: what to post, when to post and so on: generic best practices. I browsed several of those and found most them of very little use. I mean they are good to get started, if you have no clue, but they will not take you very far. Unless of course, you are willing to spend hours and hours daily for long period of time. I am not saying that I have discovered a magic formula, but there are actions that can greatly boost the basic efforts.

The look of the page – Branding

The look and feel is where it all starts – very basics really.

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