What Are Crowdfunding Websites and How to Find Yours?
Crowdfunding seems to have become more and more popular medium to source funding, as the number of such websites and funding niches grow. It all got started in it’s current form when kickstarter launched in 2009 to help artists, inventors and alike to make their ideas and products happen through small amounts of money gathered from individuals interested in the project. Since then Kickstarter has grown to be a very popular place to source funding: until today they have successfully gathered funding for over 50,000 projects worth total nearly $850M dollars[1]. Quite impressive, huh?
How do crowdfunding websites really work?
The basic concept is quite simple: a crowd of people all chip in their chosen amount to collectively gather the targeted sum of money defined by the project creator. Some sites require the project to reach target in order to the project to be funded. If not, the money is not taken from the pledgers’ accounts. The time to raise that money is usually limited.
There are various models what the investors get in return for their investment. In some cases it can be the actual product that the project is set to produce. It can also be equity of the company.›› continue reading