Investing in 3D Printing
“Have you seen the price jumps of the 3D printing stocks? What are you long? You must have invested in some, right? Is 3D Systems the one to go with?”
Having some background in both 3D printing and finance, I hear these questions quite often. Well, at least I used to hear them. 3D printing stocks were the ‘pretty girl in class’ for the past year or so, until the 3D Systems (DDD) recently announced it’s preliminary results for the year 2013[1], which made the stock price plummet and set the market haywire.
Was it really a surprise?
The news, I mean. If you had studied 3D Systems more closely you would have noticed many things that normally would raise alarms in any investor’s mind. Without going into too much details[2] their growth strategy has been based on acquisitions, without actually selling too many of their own 3D printers. Their consumer focused 3D printer does not get much appraisal from the maker community.
So what has made theirs and other 3D printing stocks skyrocket? Is just a charismatic CEO (he really is) and effective marketing (it really is) enough? Could be, but it could also be that people are lazy to do their homework and just invest when it seems like the right time?›› continue reading